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DallyPost Media Kit

DallyPost, the Intelligent Solution

DallyPost has been a leading equine web site since 1997. The website offers every visitor attention grabbing headlines, informative equine articles, product reviews, and radio programming that can't be had anywhere else. Dynamic content offers equine enthusiasts a new experience on a daily basis. More than 16 thousand people visit the site every month and view or hear an average of 28 ads per visit.

  • DallyPost Magazine
    The magazine is packed with informative horse training articles, product reviews and much more.
  • DallyPost Radio
    The station offers DallyPost Ranch Horse News at the top of every hour, interviews with equine experts and personalities at the bottom of every hour and awesome country music from the world's best independent artists.
  • DallyPost Sites
    DallyPost.com is integrated with web sites that belong to DallyPost customers. Products and services placed on these customer web sites are automatically featured on the DallyPost home page, thus making DallyPost.com an exceptional web portal for equine professionals.
  • DallyPost Store
    The store offers a trusted online shopping experience for equine enthusiasts. Visitors can shop with confidence because each item in it has been personally tested and endorsed by Lance Earl, President of DallyPost. If he won't use it, we won't sell it.
  • DallyPost Events
    DallyPost offers approximately forty Versatility Ranch Horse clinics and competitions in several states annually. These events represent a significant educational opportunity for horse owners at all levels and promotional opportunities for equine-related businesses.
DallyPost offers highly effective and creative advertising opportunities for the equine professional.

DallyPost Equine Index
The index is a searchable database of equine-related products and services. Equine professionals may place unlimited items in the index at no charge.

Index ads may be purchased for $100 per year. Index ads will regularly and automatically feature the associated index item on the home page at www.dallypost.com. In the past thirty days, each ad was featured over 3,300 times.

When an index item is found due to a search or an index ad, a link will be provided that will take the user to a full page ad for that product. From there, a second link may be enabled to take the user your web site.

Text Ads ~ $200.00 per year
Text ads include one bulleted line of text up to 20 characters and body text up to 200 characters. Text ads may link to the URL of your choosing. Each text advertiser received over 400,000 ad impressions in the last thirty days.
Banner Ads ~ $300.00 or $500.00 per year
Banner ads are offered in two sizes. Ads are jpg images and may be linked to the URL of your choosing. Each banner advertiser received over 100,000 ad impressions in the last thirty days.
Radio Ads ~ $400.00 to $800.00 per year
Radio ads play on the quarter hour in a rotating basis. Ads may be up to 60 seconds in duration. Ads may include an optional Air Time ad. Air Time ads are displayed while the ad plays and includes an image, text and a link to the URL of your choosing. Each radio ad was aired over 1,400 times in the last thirty days. The station's listeners currently request between 2000 and 3000 songs every month.
DallyPost Store
Any product or service of interest to equine enthusiasts may be placed into your personal online store on the DallyPost web site. The store provides a PayPal shopping cart for secure transactions. When a purchase is made, 100% of the purchase price will go directly to your PayPal account. There will be no charge for this service until the successful completion of the purchase. At that point, DallyPost will bill you the commission you choose. Your commission options are:
  1. Fifteen percent. Items at this commission level will be visible in the DallyPost Store but will not receive additional promotion or exposure.
  2. Thirty percent. Items at this commission level will be regularly and automatically featured on the the home page at www.dallypost.com.
Items placed in the store may be endorsed by DallyPost. Endorsed products will be aggressively tested by DallyPost and found to be of the highest quality. A written DallyPost endorsement will be displayed with the item in the store. Endorsed items will be featured in the DallyPost Ranch Horse news letter, provided that the commission rate is maintained at 30%.

Endorsement candidates must be submitted to DallyPost for testing. In the event that an item is successfully endorsed, fifty percent of the retail value will be credited toward any of the above advertising.

DallyPost Stallion Incentive
Any registered stallion may be nominated to the DallyPost Stallion Incentive for an annual fee of $300.00. The stallion will receive priority exposure on the home page of DallyPost.com, which produced 0 ad impressions for each enrolled stallion in the last thirty days. Stallion ads may be configured to link directly to a full page ad at DallyPost.com or optionally to any page on your existing web site.

Any registered offspring of the nominated stallion, regardless of age, may be enrolled into the DPSI for an annual fee of $100 if enrolled prior to July 1st. Beginning on the first day of July and on the first day of each succeeding month, the fee will be increased by $100.00. Enrolled foals may compete for the DPSI purse at the annual DallyPost National Finals show. The purse shall be composed of 50% of stallion nomination fees and 100% of foal enrollment fees. Earnings will be split evenly between the stallion owner and the foal owner.


Click here for an advertising application.      Click here for a stallion nomination form.



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