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Welcome
The building industry is comprised of a unique and diverse group of individuals and businesses. Though they are totally independent, each is reliant on the others. Regardless of whether a project is being built from scratch, remodeled or refurbished, its success is dependent on the individual performance of a variety of contractors. When they all produce exceptional work, they all look good. When one fails to perform, the entire project is tainted.
Alliance Now has been formed to bring the very best of the best together in order to meet common business, growth and marketing needs. Working together, every person from the builder to the cabinet manufacturer to the interior designer to the real estate professional will enjoy an opportunity to:
- Receive regular project referrals from other Alliance members.
- Refer portions of a project that are beyond the scope of services offered to Alliance members who can be trusted to provide quality and ethical service.
- Enjoy free exposure through cooperative marketing with other Alliance members.
- Share the cost of photography, publication and web site design with other Alliance members.
All of this can be accomplished without giving up the things that are most important. For example:
- You continue to work under your own good name and build upon your good reputation.
- You will enjoy a custom web site that is customized to meet your exacting needs.
- You will never be required to work with an individual that you are not comfortable with.
In short, Alliance Now is able to provide you with the things you need at a discounted price along with the things you want but thought you couldn't afford.
Kitchen Makeover
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Assumptions
John's Cabinet Making (John) lands a job to build cabinets for a customer named Jane.
As part of an early conversation with Jane, John learns that the entire room will be redone including flooring, counter tops, paint, plumbing and lighting. John recommends members of Alliance Now to Jane and receives her permission to have them contact her.
John passes the information on to DEF Counter Tops, GHI Flooring, JKL Painting, MNO Plumbing, PQR Lighting and XYZ Interior Design. Of these referrals, DEF Counter Tops and GHI Flooring both become contracted to handle a portion of the project.
Even though XYZ Interior Design was not a contracted part of this project, John can introduce them to Jane and ask if they may be allowed to decorate the kitchen prior to photography. XYZ can then contact Jane to discuss her personal tastes so that her new kitchen can be photographed in the most pleasing way. This affords XYZ an enhanced sales opportunity. Rather than trying to sell items from the XYZ showroom, these same items will be seen in the most meaningfully place possible... Jane's new kitchen.
Photography is completed and an article describing the project is written. This article will extensively quote Jane and feature each participating Alliance member. The resulting story and photography will be published on each member's web site. Additionally, each member will receive a copy of all photography which can be used for future projects such as advertising or brochures.
The article and photography may also be submitted to a variety of industry magazines, web sites, etc. for possible publication. It may never be published but, if it is, what a bonus.
Estimated cost per Alliance member is $80.00
Exclusivity
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When you become a member of Alliance Now, you will become a member of an elite organization that will work to provide you with a significant marketing advantage in your region.
As a member, you will have an opportunity to select up to two categories that define who you are and the products and services that you offer. As long as you maintain your membership, only one other member, within fifty miles of your zip code, will be listed under your selected categories.
This guarantees that you will be numbered among a very select few in your region who offer products and services similar to your own.